Alo Yoga
From Alo Yoga Immersive Store ( https://www.aloyoga.com/en-jp/pages/immersive-store )
Los Angeles–based athleisure brand Alo Yoga offers a unique immersive virtual store that blends physical retail with digital innovation.
Their “Immersive Store” is a fully interactive 3D environment designed to reflect the brand’s wellness philosophy and yoga lifestyle. Users can explore the virtual boutique using an avatar, browse digital displays of apparel, yoga gear, and accessories, and access direct purchase links.
The space also includes a meditation lounge and digital studio zone, enhancing the experience beyond traditional shopping. Integrated media such as campaign videos and social content allow visitors to fully engage with the brand’s ethos. Through this virtual initiative, Alo Yoga is reaching digitally savvy Gen Z and millennial audiences, reinforcing its “Mindful Movement” identity while pushing the boundaries of customer engagement in a virtual retail space.
Burberry
From Burberry virtual popup store (https://row.burberry.com/burberry-ginza-virtual-pop-up/?language=en)
British luxury fashion brand Burberry has embraced digital innovation by launching its own virtual shopping experience. Using Matterport's 3D scanning technology, Burberry has created a digital replica of its physical stores, allowing users to explore them as if they were walking through the actual boutique—all from the comfort of their homes.
Inside the virtual store, products are tagged, enabling users to click on items to view detailed information and access the purchase page. Additionally, brand videos, Instagram content, and other interactive elements are integrated into the experience, offering a deeper immersion into Burberry’s brand identity. By seamlessly bridging online and offline retail, Burberry is redefining luxury shopping, enhancing customer engagement, and setting a new standard for digital fashion retail experiences.
J.Crew
From J.Crew's Virtual Closet for Apple Vision Pro (https://apps.apple.com/us/app/j-crew-virtual-closet/id6473550031)
The American apparel brand J.Crew has introduced a “Virtual Closet” powered by Apple’s spatial computing headset, Vision Pro. Leveraging its high-resolution display, eye- and hand-tracking interface, and immersive spatial audio, Vision Pro enables fashion brands to create fully interactive shopping experiences that fuse digital storytelling with real-world utility. In J.Crew’s Virtual Closet, users can view garments in 3D, consult with stylists via SharePlay, and co-shop with friends in real time—blending retail with social engagement.
Baidu
From official Baidu X post ( https://x.com/i/events/1478930087911182337 )
Baidu, China’s largest search engine operator, is also a major player in metaverse technology development. In December 2021, the company launched "XiRang", China’s first metaverse platform. This virtual city can accommodate up to 100,000 simultaneous users, allowing them to navigate the space as avatars, visit virtual shops and corporate booths, and participate in interactive events. The platform is also being utilized by educational institutions and businesses, serving as a hub for both commercial and cultural exchanges.
Baidu is leveraging XiRang to create virtual shops as part of its expanding digital ecosystem. Some brands have already launched 3D showrooms, where users can browse products in a fully immersive environment and access detailed product information. Additionally, Baidu is working on recreating iconic Chinese cities and cultural landmarks within the metaverse, integrating tourism and shopping into a single digital experience. Through these initiatives, Baidu is going beyond traditional online shopping, aiming to build a highly interactive and interconnected metaverse economy.
The above content is reproduced from “wearware ”
wearware | Supporting the Digitalization of Fashion Design (shimaseiki.com)
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